Writing Instruments are Always Great Sellers

Cost Effective and Sellable in All Markets Even in A Tight Economy

According to studies conducted by ASI and PPAI, writing instruments are still among the best selling items in the promotional products industry. Pens and pencils are the most recognizable and most used promotional products.

In a recent study by the Advertising Specialty Institute (ASI), the costs per impression (CPI) for various items were compared. The CPI is the cost of the item divided by the number of times it is seen. The lower the number means the it is more cost effective. The CPI for writing instruments is $0.002 which is quite economical. This is based on a cost of $3.00 per item. Most of the writing instruments in the Jo-Bee line are less than one dollar making the CPI is almost negligible. How is that for value?

Pens and pencils transcend all industries. The can be sold into any market and can be used to promote any cause.

Posted May 19, 2009 | 0 comments

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